Welcome back to the Little Squid Dev Blog!
Happy New Year! We hope your holiday season was the best it could be and you stayed safe and healthy! Ours included getting Little Squid merch as a gift from friends & family - check it out!
What a year 2020 was, huh?
Despite it being a difficult year to get through, there was some good to come out of it all and we've still made a lot of progress that we're proud of. I mean, just look at this comparison of where B-Side was last January vs December!
Let's look back on some things we accomplished in the past year and then look ahead at what's to come in 2021, shall we?
What we did in 2020
Our goal this year was to just “make the game” - meaning production was the focus and marketing was mostly on the backburner. Our only marketing goals were “brand awareness,” start getting people interested in the process of making a game (for future consideration), and grow our network within the Indie game industry itself. We don’t have a product yet so our efforts were very “top of the funnel” and required 0 dollars. With that in mind we did want to share some highlights on our analytics to share openly with other devs and those that are interested!
For context, all these metrics are purely organic (no paid amplification) and with minimal dedicated effort (I.e., quality over quantity of posts laughing face, folded hands).
On Twitter, we have 49 followers and between Feb-Dec 2020 we received over 50,000 impressions with an engagement rate of 3% (anywhere between 2-5% is looked at as a ‘good’ engagement rate).
On Facebook we have 241 followers and between Feb-Dec 2020 we received over 12,000 impressions over 63 posts with an engagement rate of 17% (the platform average is 1-5%).
Lastly, on STEAM we currently have 71 wishlists and between July-Dec 2020 we received over 85,000 impressions with a click-through-rate of 11.18% (the average CTR is anywhere between 2-4% so we’re super happy to see this!), and 10,000 store visits.
What we hope to do in 2021
Whether you've been with us since the beginning or you're just joining us, we can't thank you enough for being here. 2021 is looking bright and we can't wait to tackle it head on with your support!
Like always, we'll see you on the internet!